App Smart: Using the Masses to Improve Apps

Weather apps, for example, sometimes have data only for cities or towns far from a specific location. The Weathermob app, free on iOS, tackles that by sourcing weather reports from people who are exactly at the spot you are interested in visiting or knowing more about. Users submit weather information from their location, as well as other data, like their mood or what they’re doing.

As I write this, for example, some users in the app’s “nearby” page have shared photos from a beach not far away where it is 70 degrees and sunny, and they’ve added a smiley tag to the photos. There is also an option for adding comments, which means those beach partyers could add information, like “Come and visit here — a band is playing in an hour.”

This aspect of the app is entertaining but not particularly useful — I can take a step outside and get most of that information. But the app is searchable for information on other locations. When I looked up a town that I would be visiting, for example, Weathermob users reported that it was 66 degrees, and the app’s detailed forecast page reported an 11 percent chance of rain the next day.

Entering your own weather report is easy. You dial through a rotating list of weather icons to one that matches what you see. Then you select a mood and an icon from the “it’s weather for...” list, which includes oddities like a sea gull or a cricket bat. You can also add a comment, photo or video. It’s fun to use, but the app depends on users’ actively taking part to deliver meaningful information — and that’s not necessarily going to cover every location.

Weathersignal, a free Android app, takes crowdsourced weather reporting one step further by using sensors in your phone or tablet to assess the local weather conditions. Your device effectively becomes a miniature weather station. The makers stress that the app is experimental and that not every Android device has the right sensors. With the right device the app can collect data like air pressure, ambient temperature and even brightness. But even then, Weathersignal is quite basic and has a few quirks — like telling me my Nexus 7 is sitting in 37-degree Fahrenheit weather, when it’s plainly a warm day.

But as more people use the app, the team should be able to refine the algorithms to make better calculations and predictions about current and future weather. For now, this app as something amusing to contribute to, not a reliable weather app based on crowdsourced data.

If you are trying to learn a new language, it is worth trying Duolingo, a great example of a crowdsource app. The app is like many that teach languages, with guided lessons on vocabulary, verb use and pronunciation. It’s graphically very attractive, with straightforward menus. There is also a rewards scheme that makes learning a new language a gamelike experience.

But where other apps simply test your new language skills on preset examples, Duolingo takes another approach. As you move through the lessons, either in the app or on the complementary Web site, you may find yourself being asked to translate other Web sites or documents. This means that you’re part of a crowdsourced translation engine — a point of pride when you get something right, and probably no harm done if you get it wrong, since the app will rely on the wisdom of the crowd. The apps, on iOS and Android, are free, but at the moment available only for students of French, German, Italian, Spanish, Portuguese and English.

Find it difficult to make a decision? Then you might want to download Seesaw, a crowdsource app that is all about decision making. If you’re undecided on something, Seesaw can poll your social network friends with a simple click-to-vote mechanism.

If you’re considering a new haircut, for example, you could put photos of four different haircuts into a status update on Seesaw and submit a question like “Which one is best?” Your Seesaw friends, added from your Facebook, Twitter or Instagram account, can click on the picture they like best. They can also add a comment, if so inclined. It’s simple and easy to use, and you may be surprised by the answers. The app is photo-centric, though, so it may not suit all types of questions. It’s free on iOS.

Finally, check out the crowdsource video app Pixorial Krowds on iOS and Android, an app for sharing video of an event or location. The idea is that if you’re attending something like a music festival you can see what’s going on from other attendees’ perspectives. The interface is a little confusing, but the app is free.

Crowdsourcing apps are most useful when you actively take part and share data. But do check the apps’ privacy policies to be certain that you’re comfortable sharing the information that you are submitting.

Quick Call

Yahoo’s Fantasy Football apps have just been updated with a valuable new feature: They can now connect users to a live draft and even set up mock drafts. If you’ve never played fantasy sports, now is a great time to try out Yahoo’s free app on iOS and Android.

Your Money: Aiming to Bring Financial Planning to the Masses

If Alexa von Tobel has her way, however, financial advice will be as widely available — and affordable — as any other mass-produced consumer product or service. Think gym memberships. It will become the perfect wedding gift for your best friend, or for adult children after they have their first baby.

As the founder of LearnVest, an online financial advisory that she started four years ago, Ms. von Tobel, 29, repeats these themes several times over the course of a recent meeting to underscore what she has set out to do: deliver comprehensive and conflict-free financial advice to the middle class.

“Financial advice shouldn’t be a luxury,” said Ms. von Tobel, a petite blonde with a big personality, in the company’s loftlike offices in New York. “We want to disrupt the industry.”

If her plan works, she would be among the first to crack the code, using both technology and bona fide certified financial planners — the gold standard among advisers — to make this sort of help more accessible to millions of Americans. Most individuals do not have terribly complex financial lives, nor should they need to spend several thousands of dollars to get the advice they need.

But for LearnVest to succeed, Ms. von Tobel will need to sell its product — one that, let’s face it, feels a little like eating your vegetables — to a vast number of customers across the country.

LearnVest, which started in 2009 as a budgeting Web site directed at women, just received another large round of financing from big-time investors, which will allow it to hire more planners and support staff as well as open a training and adviser hub in Phoenix. The company raised $16.5 million, which comes on top of the nearly $25 million raised since its inception.

The plan is to beef up its operation so it can handle the big distribution partnerships that are in the works, including a potential deal with American Express, one of its new investors. The company has broad plans to provide its newly designed product: a seven-step, customized financial plan. Ms. von Tobel, who dropped out of Harvard Business School to start the company, also said it was working with employers and financial planning firms to sell its program within 401(k)'s.

Most financial planners focus on wealthier people, whom they can charge $1,000 to $3,000 for a financial plan, or collect 1 percent of their assets, on average, to manage their money. In contrast, LearnVest charges a $399 upfront fee and $19 a month, or $608 annually. You can pay less for help on a specific goal, like paying off debt or starting a budget.

Ms. von Tobel, who is represented by William Morris Endeavor, the talent agency, has worked hard to raise the company’s profile — as well as her own — in the world of personal finance, though she has not yet reached Suze Orman status. A book by Ms. von Tobel will be released in December.

At the moment, her company does not have much direct competition, aside from the smattering of unbiased advisers that charge a flat or hourly fee. Several relatively affordable online financial firms have cropped up in recent years — including Betterment, Wealthfront, Flat Fee Portfolios and FutureAdvisor — but their focus is much narrower. These companies help assemble and manage low-cost investment portfolios. But they won’t determine how much you can afford to spend on a mortgage, what sort of life insurance you should buy and whether you should be saving more for a child’s college tuition or your own retirement.

Personal Capital, an online wealth management firm, also combines real advisers with technology, but it, too, focuses on money management and requires a minimum investment of $100,000. NestWise, a unit of LPL Financial, opened last September and probably comes closest to competing directly with LearnVest. It has 23 advisers who use technology to connect with its clients, but not all are certified financial planners. Its most expensive service costs about $825 for the first year and $575 annually thereafter, though it will manage your money for about 1 percent of your assets, in addition to the cost of the underlying investments.

So what do you get at LearnVest for $19 a month? Since the company became a registered investment adviser last year, it can now offer investment advice. Ms. von Tobel says she is ripping a page from Weight Watchers’ playbook with the most recent version of its service: a seven-step action plan, which begins with a diagnostic call that typically lasts 45 to 90 minutes. “You can be someone who is extremely sophisticated with millions of dollars or a doctor with $200,000 in debt,” said Ms. von Tobel, who became a financial adviser earlier this year. “But you should still go through this process.”

(So far, most customers are college-educated people between 25 and 55 with incomes of $70,000 or more.)

The advisers save time by leaning heavily on the company’s technology: a planner could see where you overspent on dinner the night before by viewing your online profile.