THE LEGAL INTELLIGENCER BLOG: Marketing Lessons from Riviera Maya

I just returned from the Yucatan Peninsula after a week of traveling with family. While there and since I returned, I have been pondering a number of things that struck me as brilliant marketing, missed opportunities and misleading marketing. What it comes down to is messaging and meeting expectations. When combined correctly, both are ingredients of excellent marketing. On the other hand, when the reality is not in line with the message, there will be disappointed clients and customers.